Sketchbook planning
During a branding meeting for the London Graduate Show, High Noon, it was decided that a theme of time should be used as a motif for the event. It was set out that each of us should go off and design logos to be reconsidered the next day as a possible final logo. Considering the amount of craft based illustrators in my class, I thought it would be a nice touch to play upon that theme, making a layered wrist watch. Of course, I also needed to represent those practitioners that worked with digital platforms and moving image. I had the idea to have the paper cut as a base and animate the counting down of time to the Final Show. The animation would be made into a GIF and could be on social media platforms such as the website, twitter and facebook. I chose a digital watch as it would make the counting down action much simpler to execute in the animation production of the GIF.
The # What's the Time Idea was to create a recognisable tag that we could link to the show and the logo to network our campaign. This would be especially effective on social media platforms such as Twitter, Instagram and Tumblr.
As I shot the animation at home, i did not have access to a good light source and I think this definitely shows. The quality of the photos has had immediate effect on the overall look of the animation. Also there is a little bit of movement from the object that was unwanted. Not perhaps my best attempt at animating. What I have learnt from this making exercise is my ability to consider and execute ideas with a target audience in mind. Excluding the quality of the finished product, I think the idea generation and research was a success.
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